New Restaurant/Destination Venue for the Former San Diego Visitors Information Center

San Diego Visitors Information Center closed since 2010 located at 2688 East Mission Bay Drive in Pacific Beach. (Clairemont Times Photo)

Last month news came out that the old San Diego Visitors Information Center along Mission Bay at the Bottom of Clairemont Drive was going to enter into a 25 year lease agreement with a company called Shoreline Mission Bay, LLC.  A new restaurant called Shoreline was proposed which would completely once again make the location a destination.

All renderings from the Playground Agency via

The preliminary plan for the property located at 2688 East Mission Bay Drive in Pacific Beach calls for a complete remodel of the 4,600 sq ft building which sits on just over two and a half acres.  Shoreline, LLC is proposing to invest roughly $3 Million Dollars to the property and restoring its former landmark status with a modern twist and still retaining a piece of the visitor center vibe.

According to the proposed lease agreement the development plan for Shoreline includes the following a counter-service dining restaurant, along with takeout grab and go options, retail wine and craft beer sales to be served and consumed on-site, a bike and beach rental kiosk, walk-up coffee and juice bar, along with a beach and souvenir retail shop.

In a nod to preserving the past history of the location the new owners are also planning a visitor’s educational component with trained staff to accommodate locals and visitors alike.

The current renderings for the new site focus on bringing the outdoors in with oversized windows, functioning glass walls/doors as well as extensive outside dining/gathering spots for beautiful Mission Bay views.

The tentative plan would take roughly a year, so do not be surprised if you seem positive action being taken place on this shuttered eyesore in the near future. We’ll keep you posted.